G2K
G2K is a brand design agency. We build strategies, identities, campaigns & websites to transform businesses into brands and messages into powerful communication.
A glimpse of last week’s event at our studio in Amsterdam for Adnight. Talks by Motion Designer Lucas Hesse , Producer Oceanic and G2K Creative Director Jasper Tempel. Event production by Popkraft. Wrapped up by DJ Daddy Long Dick. Thanks to all who came by.
A glimpse of last week’s event at our studio in Amsterdam for Adnight. Talks by Motion Designer Lucas Hesse , Producer Oceanic and G2K Creative Director Jasper Tempel. Event production by Popkraft. Wrapped up by DJ Daddy Long Dick. Thanks to all who came by.
LAOS creates landscapes and urban environments at any scale. Blending context, design and dynamic contrast in a natural way. Resulting in places that evoke excitement yet foster a profound sense of belonging and an unmistakable feeling of home.
We helped LAOS upgrade their brand identity by sharpening the firm’s positioning and creating a new visual identity and narrative. Blending vision, mission, voice, design and dynamic contrast in a natural way. Matching outside to inside.
We’ve rebranded our very own creative production company, DAYS, with a new story, fresh identity, and updated website. Focused on capturing and crafting moments in time. Past and future.
Ohm is the new office building where tomorrow is present today. A building you instantly recognize. Created for the way we work today – from the ground up. Exceptionally sustainable. Smart, open and tastefully designed. With blooming outdoor space and outstanding facilities. Now in development, soon to be reality.
Architect: Ronald Hooft en Thijs van der Lely
Landscape architect: DELVA Landscape Architecture & Urbanism
Real estate partner: CBRE
Ohm is an initiative of MWPO and Groningen entrepreneurs
Ohm is the new office building where tomorrow is present today. A building you instantly recognize. Created for the way we work today – from the ground up. Exceptionally sustainable. Smart, open and tastefully designed. With blooming outdoor space and outstanding facilities. Now in development, soon to be reality.
Architect: Ronald Hooft en Thijs van der Lely
Landscape architect: DELVA Landscape Architecture & Urbanism
Real estate partner: CBRE
Ohm is an initiative of MWPO and Groningen entrepreneurs
Our Forum Groningen identity wins a Red Dot Award 2020 in the Brands & Communication Design category. Double the fun, after receiving an European Design Award Silver earlier this year. Big thank you and cheers to everyone involved!
Water Natuurlijk is the ecologically and socially conscious political voice on the Dutch Water Board. We created a campaign for the 2023 elections.
Water Natuurlijk is the ecologically and socially conscious political voice on the Dutch Water Board. We created a campaign for the 2023 elections.
Teamtripping Berlin. 3 days of culture, arts and natural wines. Bonding to the fullest.
Silver for Cilinder! We’re thrilled to score a Silver at the European Design Awards for our Cilinder identity. Cheers from Luxembourg 🍻
A glimpse of the 2023 edition of Open Agency Night at our Groningen studio. Lots of familiar faces and new acquaintances. We showcased some of our unrealized projects under the title Killed Darlings. And collabed with Butchers Tears for beers. Good. Times. Yes. Again. See you next year. ✌️
Our Creative Director Hans talks about the creative process in the latest episode of For The Culture. A portrait series about inspiring and leading creatives, created by & for the culture. Check it out here.
Brand Identity for Widetempo, management and booking agency in Amsterdam. Widetempo represents artists such as Batu, Mad Miran, Stenny and re:ni. A DJ-roster known for their versatile style and wide musical spectrum.
The identity is based on a custom typeface inspired by the idea of growth and development. Like a rough diamond, the font contains unpolished facets. In addition, the combination of sharp and rounded edges depicts the rawness and unpredictability of electronic music.
Brand Identity for Widetempo, management and booking agency in Amsterdam. Widetempo represents artists such as Batu, Mad Miran, Stenny and re:ni. A DJ-roster known for their versatile style and wide musical spectrum.
The identity is based on a custom typeface inspired by the idea of growth and development. Like a rough diamond, the font contains unpolished facets. In addition, the combination of sharp and rounded edges depicts the rawness and unpredictability of electronic music.
Wildverband — which is the Dutch term for a stretcher bond brickwork pattern — is a studio for architecture and engineering. They transform, renovate and optimise existing buildings and spaces while retaining their sense of identity. We helped them transform, renovate and optimise their brand identity in a way that matches the studio's character and ambition.
Illustration by Steffie Padmos
Wildverband — which is the Dutch term for a stretcher bond brickwork pattern — is a studio for architecture and engineering. They transform, renovate and optimise existing buildings and spaces while retaining their sense of identity. We helped them transform, renovate and optimise their brand identity in a way that matches the studio's character and ambition.
Illustration by Steffie Padmos
Wildverband — which is the Dutch term for a stretcher bond brickwork pattern — is a studio for architecture and engineering. They transform, renovate and optimise existing buildings and spaces while retaining their sense of identity. We helped them transform, renovate and optimise their brand identity in a way that matches the studio's character and ambition.
Illustration by Steffie Padmos
Design and Art Direction for Artsen Zonder Grenzen Christmas campaign. To create awareness and spark action. To help those worldwide in highest need of medical care.
Quasar stands in a long tradition of iconic lighting design. As a global brand they collaborate with outspoken international designers, who use timeless esthetics to create true lighting statements. Each product is handmade, with robust materials like aluminium, bronze and glass. We helped Quasar to re-align and solidify their visual brand identity and consult on future art direction.
Quasar stands in a long tradition of iconic lighting design. As a global brand they collaborate with outspoken international designers, who use timeless esthetics to create true lighting statements. Each product is handmade, with robust materials like aluminium, bronze and glass. We helped Quasar to re-align and solidify their visual brand identity and consult on future art direction.
AMPM Night Club Poster Exhibition @ GRID Printmaking Museum. Small but pristine. Showcasing works from around the globe. Curated by G2K in collab with OOST.
AMPM Night Club Poster Exhibition @ GRID Printmaking Museum. Small but pristine. Showcasing works from around the globe. Curated by G2K in collab with OOST.
Identity system and icon design for transportation network Hub.
Identity system and icon design for transportation network Hub.
We hope you had a good start to a fruitful new year. Cheers to good things!
Big infrastructure asks for big teams to get things done. Engineers, road workers, the public at large. We address them all — as one team — in this campaign to humanize an otherwise anonymous project. Operation Julianaplein, Northern Netherlands biggest infrastructural project in decades.
Photography by Ewoud Rooks, Media by Kollektiv Media.
Big infrastructure asks for big teams to get things done. Engineers, road workers, the public at large. We address them all — as one team — in this campaign to humanize an otherwise anonymous project. Operation Julianaplein, Northern Netherlands biggest infrastructural project in decades.
Photography by Ewoud Rooks, Media by Kollektiv Media.
Big infrastructure asks for big teams to get things done. Engineers, road workers, the public at large. We address them all — as one team — in this campaign to humanize an otherwise anonymous project. Operation Julianaplein, Northern Netherlands biggest infrastructural project in decades.
Photography by Ewoud Rooks, Media by Kollektiv Media.
Cherish to have worked with a true legend. ‘We don’t know that much about soccer, Mr. Cruijff’, ‘That’s ok, I don’t know that much about design either’.
Event identity and communication design for State of Dutch Tech 2023 by Techleap. Techleap unites all leaders and stakeholders from the Dutch tech community to unleash the power of Dutch tech and share knowledge and insights to create a more ambitious, diverse and connected ecosystem.
Event identity and communication design for State of Dutch Tech 2023 by Techleap. Techleap unites all leaders and stakeholders from the Dutch tech community to unleash the power of Dutch tech and share knowledge and insights to create a more ambitious, diverse and connected ecosystem.
Event identity for UNFOLD techfest by Technasium. UNFOLD took place June 21 — 23, bringing together Technasium students to create technological ideas and solutions for a better world.
Technasium is a tight-knit community of over 100 secondary schools educating STEM students to become global citizens willing and able to take action for an innovative, sustainable future.
Meet the world's first pen that effortlessly digitizes notes, sketches or compositions on whatever surface they are made on. Through small cameras located inside the pen, the Nuwa pen enables instant digital translation of illustrated or written material. So you can easily find, organize and share your handwritten material anytime, anywhere in the world.
To draw attention to the launch of the new product, we developed a commercial and a series of images together with Nuwa.
Production by DAYS, photography by Tom van Huisstede.
Mental health among young people in the Netherlands is falling. And that's a problem. GarageTDI is taking action with their new piece Move Your Ass. A program full of workshops, theater and dance in which young people discover what they like, what is beautiful and valuable. What makes them happy, sad or frustrated and where their talent lies. We developed the project’s visual style.
Design for the Stad en Streek (City and Region) public transport buses in the Dutch provinces of Groningen and Drenthe.
Twenty years in which we grew from a graphic design studio into a full-fledged creative agency for branding, design and communication.
Visit website.
Twenty years in which we grew from a graphic design studio into a full-fledged creative agency for branding, design and communication.
Visit website.
Campaignvisual for 9 Weeks From Now, a multidisciplinary performance of Teddy's Last Ride.
How to unlock a wealth of historical data about a city for an audience both young and old with varying attention spans?
‘Stad’ is an interactive installation in Forum Groningen that allows visitors to discover the city of Groningen from different perspectives. The installation presents statistics, historical events and remarkable facts about greater Groningen in a lively way through different storylines of varying length. Stad contains film, animation, projection and audio content.
G2K created storylines, graphic design of the installation and UI/UX design of interfaces. In addition we produced the content and took care of frontend development and project management.
Awards:
European Design Awards 2020 Finalist
Throwback to our identity for Maven Publishing. Awarded with a Red Dot Design Award.
We are featured in MONOCLE’s November issue focusing on the bright future of Dutch design.
Every space requires a unique lighting plan. llevell Model II was designed for G2K Creative Agency's new studio in Amsterdam specifically. Building from the main idea of the first model for G2K's other studio, it naturally transformed to its new surroundings. What remains is an idiosyncratic minimalist design, supported by four tubular lights. New is the composition and materialization.
llevell Model ll delivers 360-degree dimmable true-light and is well suited for use in high (work) spaces. Each fixture is hand-built by Studio Han Koning. It can be customized to a specific space or desire upon request.
Every space requires a unique lighting plan. llevell Model II was designed for G2K Creative Agency's new studio in Amsterdam specifically. Building from the main idea of the first model for G2K's other studio, it naturally transformed to its new surroundings. What remains is an idiosyncratic minimalist design, supported by four tubular lights. New is the composition and materialization.
llevell Model ll delivers 360-degree dimmable true-light and is well suited for use in high (work) spaces. Each fixture is hand-built by Studio Han Koning. It can be customized to a specific space or desire upon request.
From the archives: brand identity for airline MartinAir
