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At Oosterstraat 13a, Groningen, they know how to enjoy life to the fullest. Alongside nightclub OOST, vegan restaurant Achterwerk and its vibrant community, newcomer Cilinder completes the circle. This contemporary space is home to an impressive selection of natural wines, wild craft beers, killer cocktails, cold pints and great company.

We partnered up with Cilinder to capture the desired spirit of the place and create their full identity: name, visual identity, art direction and photography.

  • Brand Identity

Whether it’s beer, wine or a cocktail, every bar serves a drink in a cylinder. There’s no way around it. As a nod to its commitment to simplicity, authenticity and pureness, we went back to basic – the cylinder shape – which is reflected in the bar’s name and design. Cilinder’s icon circle serves as a recognizable brand identifier and adapts to each type of drink, atmosphere and company. Adding expressive use of color and imagery to balance out the friendly chaos of the bar and intimate interaction with its guests, in a contemporary way.

Want to know more about this case?
Say hello to Hans!

hello@g2k.nl
050 589 14 44