RITM makes carbon wheelsets for racing bikes. They are stiff, light and fast for a better cycling experience. RITM is new to the market. Through a full online strategy, RITM is able to offer carbon performance at an attractive pricepoint. RITM thus aims at a group of cyclists who know what they are looking for (online) and who are performance, cost and style conscious.
With that profile in mind we created a complete brand identity: strategy and proposition, brand name, individual product names, visual language and a self-confident tone-of-voice that fully expresses the brand’s personality.















Want to know more about this case?
Say hello to Hans!
Next
Project overview

Game On
Explore 50 years of videogames

Ubbo Emmius Foundation
Moving science forward

Vin Natuur