RITM makes carbon wheelsets for racing bikes. They are stiff, light and fast for a better cycling experience. RITM is new to the market. Through a full online strategy, RITM is able to offer carbon performance at an attractive pricepoint. RITM thus aims at a group of cyclists who know what they are looking for (online) and who are performance, cost and style conscious.

With that profile in mind we created a complete brand identity: strategy and proposition, brand name, individual product names, visual language and a self-confident tone-of-voice that fully expresses the brand’s personality.