Wyzer is the market leader in delivering ambitious public professionals to transform the public sector. With over 30 years of experience, they drive meaningful change by placing the right people in the right roles and developing them with tomorrow's challenges in mind. From behavioral scientists to youth services specialists, their 1,500 driven professionals create, build, and shape a stronger public cause.
We were tasked with creating a comprehensive brand transformation: developing a new strategy, visual identity, campaign approach, brand launch, website, and all supporting executions. Every element was built from one powerful core essence: Making tomorrow.
Part of Wyzer's brand architecture includes the Wyzer Academy. As a distinct proposition requiring its own strategic positioning, we developed a dedicated brand essence for the Academy: Zoom out, focus, go.
This essence captures their unique approach to training and developing public professionals, combining strategic perspective with forward-thinking vision.
We brought this positioning to life through a comprehensive execution including a distinctive color palette, new website design, and custom photography that reflects the Academy's commitment to shaping tomorrow's public sector leaders.
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