In the heart of Emmen you will find WearWear. A second-hand fashion store with a clear ambition: To make second-hand clothing the first choice.
Together with the WearWear team we developed a brand that always goes for variety and never for standard. Not with more new collections. But by appreciating what already exists. They pick second-hand clothes on quality and character. Items that turn standard into tasteful.
We translated their vision into a full brand identity including a name: playful, fresh and distinctive. A typographic system that mixes and matches, a striking color palette with lime green as a recognizable identifier and a design language that is as versatile as the collection.
From the receipt to the Insta post. WearWear communicates positively, playfully and with confidence.
The store - run by people with a migrant background - also functions as a community space, offering space for workshops, events and surprising collaborations.
On April 10, WearWear opened its doors. With a successful opening, their own sound and recognizable look, they offer a sustainable alternative for those looking to upgrade their closet.
Want to know more about this case?
Say hello to Hans!
Moving science forward
