The ambition: to recognizably position Wadden Sea UNESCO World Heritage nature reserve as a brand in the market of (inter)national sustainable travel destinations. A meta-brand to boost the economic and ecological development of the region in a sustainable direction, i.e. more quality visitors, less mass tourism.

G2K developed a visually strong and recognizable brand identity in combination with the concise brand name WADDEN. In addition, we realized various content formats to display the beauty of the Wadden area: adventure, nature and culture. For conscious connoisseurs and a healthy environment.