To the Moon and Back brings together more than 20 artists in Amsterdam’s iconic A’DAM Tower for a full day of concerts, talks and special events. Proceeds go to War Child, supporting children affected by war and conflict with vital mental health care. To bring it all together in one vibrant experience, G2K created a unifying identity for the event.
Visitors move up and down the tower, discovering different concerts on different levels. This vertical journey is the core concept of the design, with the positioning and movement of shapes and typography.
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