Eleven floors to meet, relax, work, learn, read, see, do and explore. Forum Groningen is an instant icon. In its first three months it received over a million visitors. The architecture, the interior, the facilities and programming: it's vibrant, it works.
Forum asked G2K to create its visual identity. The ambition: a dynamic and flexible identity to accommodate the wide scope of Forum’s broad programming.
We developed a design system that is as flexible and practical as it is creative and recognizable. The core idea of the visual identity reflects the iconic form and function of the building. Just like the architecture, the identity works as a frame for all kinds of content.
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