As one of the key energy infrastructure companies in the Netherlands, Gasunie plays a vital role in the Dutch and wider European energy system. It connects sources and networks, bringing together the infrastructure and partners needed to keep energy flowing. In doing so, Gasunie helps ensure a reliable supply for industries and households, today and in the future.
With the global energy transition in motion, that role is changing. Gasunie is evolving from a natural gas transmission operator into a broad energy infrastructure company. Working on new systems for hydrogen, green gas, heat, CO₂ and smarter connections between energy networks and positioning itself as a collaborative partner in between. All brought together in a new pay-off we created: Full of new energy.
A company with this impact needs a brand that moves with it. In close cooperation with Gasunie, we refreshed the identity with a more contemporary visual system: an upgrade of visual identifiers, new fresher colours, new version of the Gasunie typeface and a new design system.
As part of the visual identity, we further developed the art direction for Gasunie’s corporate illustration style. A system built on distinctiveness, flexibility and practical usability across touchpoints. Alongside this, we refined the art direction and defined guidelines for key photographic imagery. Creating a visual language that is recognisably Gasunie, but broad enough to support both corporate communication and campaign work.
Based on the refreshed identity, we developed several campaigns. Among them: the campaign for the official opening of the first 32 kilometres of the Dutch national hydrogen network in the Rotterdam region, opened by King Willem-Alexander. A visible milestone in the energy transition, showing the energy transition is not only about vision. It is about making that vision reality.
Photography by Mark Kuipers, Douwe de Boer
Illustrations by Clarify
Dynamic identity for a cultural department store
