TKP is a top three pension administrator in the Netherlands. Over 3.7 million Dutch people and some 23 pension funds rely on the services of the 900+ specialists working at TKP.

G2K was asked to reposition and renew the TKP brand. Starting from the strategic reorientation, a new brand proposition and re-design of the visual identity was created. Subsequently we were closely involved in the implementation of both the internal and external branding, including campaigns for the labor market.